As a WEX Marketing Automation Engineer, you are accountable for the architecture and development of marketing automation programs, engaging customers at moments that matter within the customer lifecycle. You will partner with Marketing Automation CX talent to work with teams across the business and deliver best-in-class automated, personalized experiences.
Duties and Responsibilities:
Strategy: Proactively engage with Marketing Automation CX Strategy partners, SMEs in marketing, product and within the business to architect marketing automation that aligns with business objectives and achieves target business outcomes.
Subject Matter Expertise: Demonstrate expertise by staying at the bleeding edge of marketing automation and personalization trends. Multiply talent by sharing your expertise and insights to impact strategy and educate stakeholders.
Technical Development: Leverage best in class practices and team processes to develop marketing automation journeys and personalization within Salesforce Marketing Cloud. Solution data needs with CDP and data teams. Communicate requirements, risks and progress.
Campaign Quality: Partner with Marketing Automation CX Strategists to design acceptance criteria and implement UAT. Monitor performance data to ensure accuracy and uptime.
Performance Optimization: Establish and monitor KPIs to track the effectiveness of marketing automation initiatives and demonstrate ROI. Leverage testing methodologies, and data analytics to gain insights into campaign performance, customer behavior, and user engagement to inform automation strategies and optimization initiatives. Monitor KPI trends of your automation portfolio and drive corrective action where necessary.
Qualifications:
Education: Bachelor's degree in marketing, business, or a related field.
Experience: Solid experience in marketing automation and personalization development, with demonstrated success
Technical Skills: Strong understanding of marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot, Optimizely), CRM systems, personalization platforms, and analytics tools.
Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret data and translate insights into action.
Communication Skills: Excellent written and verbal communication skills, with the ability to present complex ideas to both technical and non-technical audiences.
Database Marketing Skills: Experience building and segmenting audiences, and a history of driving optimization through a/b testing and use of AI tools
Judgment: A demonstrated ability to work with highly abstract concepts and incomplete information yet able to use sound business judgment to provide actionable recommendations to cross functional teams internally
Additional Desirable Skills:
Salesforce Marketing Cloud certifications
Experience in B2B marketing.
Knowledge of lead scoring and lead management best practices.
Experience with A/B testing and experimentation.
SQL, Amscript, Java, HTML