This role, reporting to Category Lead, will be responsible for managing the Portfolio & Pipeline to guarantee patient treatment and prevention at the right time, at the right place. This task includes own brand strategies; collaboration with cross-functional stakeholders to tailor tactics for the market, identifying opportunities to accelerate treatment access to patient. This Lead is responsible to manage the brand marketing team, and also ensures that all activities are conducted in accordance to the company policies and SOPs, values, and global guidelines, as appropriate
RESPONSABILITIES:
Develop marketing plan and strategy
Drive voice of customer insights
Drive segmentation of audiences across markets to optimize messaging and GTM plans
Collaborate with CMO organization to deliver breakthrough campaigns and promotional efforts
Collaborate with CMAO organization to deliver breakthrough science
Leads efforts to develop innovative and integrated digital omni-channel strategies to build proficiency in Customer Experience;
Develop tactics to communicate brand messages effectively and efficiently to customers, with interconnected and consistent provider journeys across solutions
Shapes and leads the development of rapidly-created, agile and modular content using available tools
Uses streamlined content testing and actively identifies gaps to inform new content development
Embeds foundational analytics capabilities (e.g., global dashboards, tracking/reporting of metrics and KPIs) via coordination with global analytics teams and rapidly adjusts engagement approach based on new insights
Adopts best practices for leveraging go to market solutions in HCP engagement;
Provides feedback and share voice of customer to internal partners for solution evolution
Uses real-time customer behavior to sharpen customer segmentation and execution of marketing mix – delivering content that is more relevant and timely
Drives brand strategy and interactions, leveraging customer insights along the journey
Adopts best practices for omnichannel marketing activities to improve efficiency (e.g., deep understanding of analytics to efficiently interpret complex dashboards)
Working with digital ensure search engine optimization (SEO) is incorporated into marketing tactics to ensure that our channels are at the top of search engines as this drives how many visitors go to our channels
QUALIFICATIONS:
Experience in working with vaccines in different channels i.e. digital
Experience in creating tailored ways of engaging with external stakeholders for vaccines
Ability to move fast in response to what is happening in the external marketplace
Ability to create modular content with new ways of working with Legal/Reg to quickly assemble content for all channels
Ability to rapidly test content and channel mix to respond to real-time customer behavior
Experience on the pulse of the customer and leverages omnichannel approach to impact behavior and mindset with speed and agility
Deep analytics fluency, continuously monitors insights, and test-and-learn, iterative mindset
Must be customer obsessed and a proactive and active listener
Ability to understand the different messaging needed for different generations
Strong leadership skills with ability to cascade Pfizer’s culture, attract top talent, empower colleagues, motivate and inspire team to exceed expectations
English / Portuguese required
OTHER JOB DETAILS:
Work Location Assignment: On-site 2-3x/week or as needed by the business
Last date to apply for job: June 13th
EEO (Equal Employment Opportunity) & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.
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