Digital Marketing Performance Analyst

MAIN RESPONSIBILITIES

• Coordinate KTO's relationship with digital marketing performance agencies in Brazil and abroad, ensuring alignment with campaign objectives and performance metrics.
• Plan, execute, and monitor digital marketing campaigns focused on acquiring new players, with a focus on KPIs such as CPA (cost per acquisition) and FTD (First Deposit).
• Analyze campaign data and prepare detailed reports to support strategic decision-making by the performance area coordinator.
• Create briefings and control the delivery of campaign assets (banners, videos, etc.) in collaboration with the in-house design team.
• Negotiate and integrate new partners to enhance campaign performance and reach.
• Maintain an analytical focus on controlling performance indicators and pursuing targets.

EXPERIENCE & QUALIFICATIONS REQUIRED

• Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field.
• Proven experience in managing digital marketing campaigns and working with performance metrics.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Proficiency in digital marketing tools and platforms.
• Excellent organizational skills with the ability to manage multiple projects simultaneously.
• Strong communication and collaboration skills.
• Experience in negotiating and managing relationships with external partners.
• Familiarity with performance metrics such as CPA and FTD.
• Experience with data analysis and reporting tools.
• Understanding of digital marketing strategies and best practices.
• Detail-oriented with a proactive approach to work.
• Ability to work independently and as part of a team.
• Strong organizational and time management skills.
• Enthusiasm for staying updated with the latest trends and best practices in digital marketing and performance analysis
• Full proficiency in English.
• Ability to travel and availability for business trips

• Persons who have or may have any influence on the outcome of a real event with a sports theme subject to fixed-odds lottery betting, including:
• Persons holding positions as sports directors, sports coaches, trainers, and members of the technical staff;
• Referees of sports, referee assistants, or equivalents, sports entrepreneurs, agents or representatives of athletes and coaches, coaches or members of the technical staff;
• Members of the administrative or supervisory body of entities responsible for organizing competitions or sporting events;
• Athletes participating in competitions organized by entities within the National Sports System;