- Develop and execute full-funnel marketing campaigns across paid social, search, and other digital channels to drive acquisition, retention, and investment growth
- Analyze campaign performance data to identify growth opportunities and optimize marketing spend for maximum efficiency
- Explore and experiment with new growth tactics and channels with an eye on Customer Acquisition Cost (CAC), Lifetime Value (LTV), and scalability
- Closely monitor daily campaign operations and performance metrics, providing actionable recommendations for real-time optimization and troubleshooting as needed
- Collaborate cross-functionally with product marketing, marketing operations, research, and creative teams to align marketing strategies with business goals
- Manage budgets and forecast marketing performance to meet or exceed growth targets
- Actively manage campaign budgets, adjusting channel allocation and spend based on in-flight performance data and business priorities
- Stay current with industry trends, tools, and best practices to continuously improve marketing effectiveness
- Partner with analytics and data science teams to develop measurement frameworks and attribution models
- 10+ years of experience in performance marketing, growth marketing, or digital marketing roles
- Proven track record of driving scalable user acquisition and growth through paid media
- Demonstrated experience in using data to inform decisions and optimize campaigns
- Familiarity with A/B testing, experimentation, and marketing analytics platforms
- Experience with marketing platforms and marketing automation tools
- Experience managing cross-functional projects and collaborating with broad teams
- Experience of effectively communicating new concepts and ideas to a broad range of partners and stakeholders, on a regular basis
- Experience in B2B or B2C marketing within the technology, retail, or digital advertising industries
- Experience of solving complex problems and embracing ambiguity to drive innovative and impactful solutions
- Knowledge of regional markets and digital advertising landscapes
- Demonstrated experience in communication, stakeholder management, and presentation skills
- Demonstrated experience of working within cross-functional teams, with awareness of the needs and perspectives of others
Equal Employment Opportunity Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
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