- The high-performing Global Monetization Strategy & Operations (MSO) organization is essential to enabling TikTok's advertising business growth. We partner with business leaders in strategy setting, revenue planning, sales & client incentive policy-making, driving operational effectiveness in tooling and sales processes, and ensuring productive and fruitful partnerships cross-functionally across internal teams.
- We are seeking an entrepreneurial and analytical Strategy & Operations manager for Commercial Deals to join our high-performing Monetization Strategy & Operations (MSO) team in Brazil. This role offers a unique opportunity to shape TikTok's monetization efforts, enhance sales efficiency, drive revenue growth strategies, and partner with cross-functional teams to optimize processes.
- The ideal candidate is passionate about TikTok's mission, eager to tackle challenges, and ready to contribute to our growth in a fast-paced, ever-evolving environment.
Responsibilities
1. Commercial & Incentive Strategy
- Design and manage TikTok’s commercial policy for advertisers and agencies, including short-term incentives to drive growth and retention.
- Lead contract negotiations with sales teams and clients, ensuring alignment with business objectives and market competitiveness.
- Conduct market research on agency/advertiser landscapes to inform incentive structures and pricing strategies.
2. Sales Strategy & Operations
- Support LATAM sales strategy through market analysis, segmentation, and forecasting, ensuring alignment with monetization goals.
- Optimize sales operations (e.g., CRM, incentive tracking) to ensure transparency and efficiency in deal execution.
3. Insights & Analytics
- Leverage data to evaluate incentive performance, identify growth opportunities, and recommend policy adjustments.
- Provide actionable insights to leadership on agency/advertiser behavior and competitive trends.
4. Cross-Functional Collaboration
- Partner with Product, Finance, and Legal to align commercial policies with company-wide goals.
- Support GTM efforts (e.g., playbooks, incentive rollouts) to empower sales teams.
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