About the team:
TikTok's SMB team aims to help businesses, agencies and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From designing scaled sales and service delivery programs to ensuring our customers have tailored tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals using TikTok For Business Solutions, including TikTok Shop.
About the role:
The Account Manager, Shop Amplify will be a crucial member of a growing team that will support sales in meeting its objectives and providing best in class customer service to clients. This role is responsible for partnering with the SMB clients and internal stakeholders to drive revenue by negotiating and optimizing complex opportunities and use data and analytics to build a consultative solution for our customers. The SMB Account Manager will establish and strengthen key client relationships with a focus on driving revenue, advertiser education & advertiser satisfaction. Success in this position requires a focus on client service, the ability to thrive in a dynamic work environment, and the ability to help shape and leverage scalable solutions to grow and support SMB customers.
Responsibilities:
• Being a Consultant to clients and internal stakeholders as a TikTok Shop Subject Matter Expert, managing customer expectations and maintaining high engagement on the platform
• Assess leads and current funnel for appropriate engagement track to mitigate churn and nurture activation potential. Prioritize tasks by urgency level and impact in alignment with Team Lead and overall team goals and needs
• Lead engagement activities end-to-end, including prospecting, outreach, developing project plans and timelines, troubleshooting issues, working with E-Commerce team AM's, and internal XFN's that add value for clients
• Drive revenue for TikTok by driving and facilitating the adoption of Shops Ads as a primary solution for clients looking to scale on TikTok Shop, working on the creation of media plans integrating Shop solutions with other TikTok advertising solutions. Help steer account growth and success via TikTok in both the pre-sale and post-sale process, with the TikTok Shop ecosystem as a primary focus
• Keep up to date with TikTok Shop product developments, market landscape, vertical movements and competitor activities to give clients and internal teams a holistic view of how to succeed with Shop Ads
• Stakeholder Management & Revenue Impact. Understand the scope of various cross functional teams and whom to approach for what purpose
• Pushing through foundational product adoption to succeed with Shop Ads
• Knowledge Sharing, sharing client/market/vertical learnings and knowledge across SMB Teams, and beyond where pertinent, through case studies or other ad hoc sharing.
• Generating product and process insights and improvements to share with leadership and key cross functional partners