Behind every Thoughtworker story and recruitment marketing campaign, is the Employer Brand and Recruitment Marketing Center Lead. As a talent-minded member of Thoughtworks’ marketing organization and our Global Employer Brand and Recruitment Marketing team you are a regional champion of our employer brand and recruitment marketing strategy, positioning Thoughtworks as the tech employer of choice.
Ultimately, your efforts will impact business growth, help foster a vibrant community of diverse and passionate technologists and nurture a steady stream of qualified candidates who are destined to be Thoughtworkers.
This role requires a collaborative mindset as you stay close to the priorities of the business and provide a hands-on approach to effectively execute and adapt multi-channel marketing campaigns and programs that are simultaneously globally-aligned and regionally-relevant.
You’ll report to the Regional Employer Brand and Recruitment Marketing Lead - Americas and work collaboratively with your center lead counterparts around the globe, while contributing to global program efforts across the candidate and employee experience.
Job responsibilities
- Employer brand:
- Partner with Regional Employer Brand and Recruitment Marketing Lead to develop and localize strategic initiatives and campaigns, taking a multi-channel approach to position Thoughtworks as an employer of choice,
- Drive Thoughtworks’ employer brand and partner with regional and local functional leaders to establish consistency with the brand locally.
- Execute our employer brand and recruitment marketing strategy through various channels: online, in-person, organic and paid.
- Pursue awards and recognition opportunities that will increase Thoughtworks’ brand awareness and positioning as the top tech employer of choice.
- Recruitment marketing and candidate experience:
- Develop and execute creative and effective recruitment marketing campaigns that align with our employer brand and resonate with target candidate segments and build regional candidate pipelines.
- Ensure consistent application and use of our campaign visual identity, messaging, assets and guidance for candidate facing materials and engagements.
- Contribute to and localize candidate personas to tailor skills-specific messaging, assets and content for various candidate segments.
- Engage and cultivate potential candidates through our email nurture campaign and demonstrate progress through reporting analysis and optimization.
- Recruiter enablement:
- Provide regional recruiters and sourcing partners with impactful messaging, relevant content and guidance to create a more enriching candidate experience.
- Inform and educate regional recruiting and people teams on our Employer Value Proposition (EVP), annual Employer Brand and Recruitment Marketing plan priorities, processes and best practices.
- Be a trusted partner for recruiting teams facilitating the timely delivery of on-brand assets and messagings.
- Engagement and events:
- Partner with global and local internal social media, recruiting and legal teams to engage with candidates on social media and other platforms, responding to inquiries and providing relevant information.
- Review and respond to reviews on third-party profile sites such as Glassdoor and/or local equivalents.
- Help conceptualize and execute regional employer brand events, workshops and engagement activities to foster meaningful connections with candidates and communities.
- Manage local marketing implementation and stakeholder integration of global candidate/practitioner event programs such as XConf, a Thoughtworks owned event for technologists.
- Partner with our global team to help bring our alumni together by focusing on community and program development.
- Content creation:
- Partner with internal teams and stakeholders to produce compelling and authentic content that reflects our company culture, values and career opportunities; channels include blogs, videos, social media and more.
- Build rapport with local Thoughtworkers and employee groups to mine, develop and share employee experience stories across platforms through integrated marketing and recruitment campaigns.
- Employer brand advocacy:
- Ensure Thoughtworkers feel empowered to be brand advocates, encouraging them to share their positive work experiences and company news across social media and other platforms.
- Internal collaboration:
- Work with cross-functional teams, such as local and regional marketing, recruiting, people, L&D, internal communications to bring our EVP to life across important employee milestones and experiences (onboarding, training, total rewards, events) and ensure alignment of cross-functional messaging and initiatives.
- External partnerships:
- In conjunction with recruiting, DEI, L&D and tech teams build relationships with educational institutions, community organizations and/or industry influencers to amplify our presence with the talent market.
- Metrics and analytics:
- Apply data-driven insights to measure the impact of campaigns and initiatives to recommend and implement informed adjustments to strategies.
- Leverage short- and long-term insights to positively influence the candidate journey and enable further investment for ongoing campaign development.
- Use overall program measurements to showcase how we are impacting hire influence and diversity.
Job qualifications
Technical Skills
- Advanced English.
- Bachelor’s degree or equivalent experience in marketing, communications, human resources or related field.
- Strong integrated marketing experience, preferably from a fast-paced tech company.
- Experience within Employer Brand or Recruitment Marketing.
Professional Skills
- Readiness to learn from and collaborate with recruiting, marketing and other functional teams while sharing learnings and best practices.
- Integrated marketing mindset to ensure a consistent, impactful message is delivered to the right audience – candidates, employees, alums – at the right time.
- Experience launching social media campaigns and have created and marketed digital content across a variety of media to drive awareness, consideration and conversion (and you enjoy reporting on it, too).
- Collaborative team member but also comfortable running solo when needed.
- Operating between strategy and execution is where you shine: You don’t shy away from rolling up your sleeves to get things done.
- Knack for prioritization, obtaining stakeholder buy-in, embracing opportunities and resolving conflicts as they arise.
- Thrive in a collaborative and non-hierarchical environment and are nimble in ambiguous situations.
- Proficient communicator – comfortable with presenting ideas, telling stories and managing feedback as well as possessing excellent stakeholder management skills is critical in this role.
- Diversity, equity and inclusion aren’t a separate project to you – they are compasses that guide your work.
Other things to know
Learning & Development
There is no one-size-fits-all career path at Thoughtworks: however you want to develop your career is entirely up to you. But we also balance autonomy with the strength of our cultivation culture. This means your career is supported by interactive tools, numerous development programs and teammates who want to help you grow. We see value in helping each other be our best and that extends to empowering our employees in their career journeys.
About Thoughtworks
Thoughtworks is a dynamic and inclusive community of bright and supportive colleagues who are revolutionizing tech. As a leading technology consultancy, we’re pushing boundaries through our purposeful and impactful work. For 30+ years, we’ve delivered extraordinary impact together with our clients by helping them solve complex business problems with technology as the differentiator. Bring your brilliant expertise and commitment for continuous learning to Thoughtworks. Together, let’s be extraordinary.
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