Our purpose is to refresh the world and make a difference. We’re accelerating our momentum by having a passion for people and their lives and providing them cutting edge excellence in ingredients, innovation, design and marketing. There’s nothing more exciting than seeing a brand activated in a market and we’re looking for someone that shares our passion for activating brands. You’ll be responsible for managing all aspects of key marketing partnerships, beginning with the development of strategic plans all the way through execution. This includes leading strategic relationships, partnerships, and acquisitions into integrated consumer marketing plans that deliver results.
What You’ll Do for Us:
Drive bottler alignment on the marketing agenda: portfolio priorities, consumer insights and category/brand strategies and plans: Objectives, Direct Marketing Expense (DME) investments, execution and success metrics, activity calendars, including Innovation projects and Integrated Marketing Experience Campaign; in partnership with Customer & Commercial Leadership and Franchise Leadership.
Provide input on Operational Unit (OU) -and Market- level portfolio strategy, brand plans (activities, calendars, execution of allocated DME) and local innovation opportunities.
Orchestrate localization and real-time amplification of campaigns within the Franchise unit, providing input to OU team.
Review and approve the marketing plans and integration of plans in country/region with the relevant bottlers. Oversee plans at local level, including POS activations, consumer promotions, experiential marketing and events (leveraging mkt assets).
Lead franchise marketing preparation and participation in key meetings. Show case Best Practice models that can scale to other regions.
Lead cross-functional teams on work assignments and tasks; provide direction and manage timeline milestones to achieve KPIs and desired objectives.
Be a role model and provide directions to other people in the team.
Qualification & Requirements:
Bachelor’s degree required
5+ years of brand management / marketing activation (end to end project delivery).
Ability to understand and leverage business, finance and commercial insights, and identify needs for campaign localization or customization as necessary.
Ability to adapt to changing environment and cross correct in due time, scenario planning thinking.
Ability to effectively communicate and collaborate with key partners (category marketing teams, bottlers, external agencies), and ability to influence and negotiate with internal and external cross-functional stakeholders.
Good project management skills, able to coordinate multiple projects at the same time and deliver high quality on time.
Experience working in cross-functional and cross-geographical teams is preferred
Experience leading marketing communication projects.
Action-oriented with the ability to think and react quickly to changing circumstances.
Strong sense of urgency, even when managing initiatives with long lead times, adaptability, and flexibility to meet changing priorities and adjust to different management styles.
What We Can Do For You:
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we’re always expanding.
Expansive & Diverse Customers: We focus on a diversified and large range of customers each day.
Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.
Growth Culture: learning organization with a bias for action, fully empowering curious individuals to leverage our global network and a wealth of human insights to deliver amazing results.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.