SEO Content Writer

Why Housecall Pro?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. We care deeply about our customers and foster a culture where our company, employees, and Pros grow and succeed together. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.  We also offer:

• Paid holidays and flexible, take-it-as-you-need-it paid time off 
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from

Role Overview

As an SEO Content Writer, you’ll be responsible for producing keyword-optimized content that engages readers, supports our SEO objectives, and drives organic traffic. You will combine keyword research, subject matter research, and creative writing to craft helpful articles, expand page content, and optimize meta titles and descriptions. Content should go beyond surface-level optimization to provide genuinely helpful, well-researched perspectives aligned with EEAT principles.

You will work with multiple stakeholders within SEO and across other teams to support initiatives. You will be responsible for delivering high-quality work while meeting aggressive production goals. As a member of the SEO team, you will stay informed on the latest techniques for maximizing SEO value within articles, helping us stay ahead of the curve

What you do each day:

• Create engaging content that is optimized for search engines, and supports the larger SEO objectives.
• Support the SEO content manager in topic development, content brief creation, and content editing. 
• Conduct subject matter research and incorporate expert perspectives, real-world examples, or original analysis to ensure content provides unique value beyond what's already ranking.
• Collaborate with other SEO team members to help produce content for page expansion, SEO optimization, and link-building initiatives.
• Document and maintain the status of project progress and completed work. 
• Create and monitor performance benchmarks

Qualifications:

• 2+ years of experience in SEO content writing or a related field
• Impeccable use of grammar, punctuation, and spelling
• Strong attention to detail
• Ability to meet tight deadlines
• Creative and strategic thinking skills
• Understanding of SEO principles and best practices
• Proven track record of developing high-value content that that demonstrates subject matter expertise and aligns with EEAT standards
• Experience in keyword research tools and analytics platforms (i.e., SEMRush, GA4, Search Console)
• Bachelor's degree in marketing, communications, or a related field, or equivalent work experience

What will help you succeed:

• Excellent writing skills to turn concepts, strategies, and insights into engaging content
• Strong editorial judgment and research skills to identify knowledge gaps and fill them with meaningful, expert-backed insights
• Familiarity with EEAT principles and how to incorporate trust-building elements
• Ability to execute on tasks and navigate challenges with minimal direction
• Strong organizational skills, with the ability to prioritize multiple initiatives
• Excellent collaboration and stakeholder communication skills across cross-functional teams
• Data-driven decision-making approach with a passion for always improving
• Background in reporting and interviewing
• Familiarity with optimizing content for generative AI engines to enhance visibility in AI-powered search experiences
• Interest in experimenting with new search formats and staying ahead of content discovery trends

Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best-in-class service.

Housecall Pro’s brand portfolio includes Business Coaching by Housecall Pro, a business coaching solution for home services businesses. Our brands are united by a singular mission to champion our Pros to success.

We support more than 40,000 businesses and have over 1,800 ambitious, mission-driven, genuinely fun-loving teammates across the globe. If you want to do work that impacts real people, supported by a team that will invest in you every step of the way, we’d love to hear from you

Housecall Pro celebrates diversity and we are committed to creating an inclusive environment.  We are an equal opportunity employer and do not discriminate on the basis of gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. #LI-Remote

This role is open to candidates in Brazil and the expected salary range for this role starts at $28,000 USD annually. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. Housecall Pro is growing fast and we’re scaling our team to help enable and accelerate our growth.