Key Responsibilities:
Write, edit, and proofread high-quality content on sports betting topics, including previews, guides, odds analysis, tips, and news articles.
Create content for landing pages, blog posts, social media, newsletters, and promotional campaigns.
Conduct thorough research on sports events, betting trends, regulations, and sportsbook offerings.
Optimize content for search engines using relevant keywords and best SEO practices.
Work closely with marketing, SEO, and design teams to ensure cohesive messaging across platforms.
Monitor industry developments and adapt content strategies to reflect changes in betting trends, regulations, and consumer interests.
Ensure all content is compliant with legal and regulatory requirements (e.g., responsible gambling messaging, jurisdictional rules).
Track performance metrics and make data-driven improvements to content.
Requirements:
Proven experience as a content writer in the sports betting or iGaming industry.
Deep understanding of sports betting terminology, odds formats, and market types (e.g., moneyline, spreads, props, futures).
Strong writing, editing, and storytelling skills.
Experience with SEO tools (e.g., SEMrush, Ahrefs) and CMS platforms (e.g., WordPress).
Ability to write for both novice and experienced bettors.
Strong attention to detail, grammar, and accuracy.
Excellent time management skills and ability to meet deadlines.
