It’s an exciting time to join Superbet, we’re entering new markets, developing new technologies, and moving step by step towards our goal of exciting the world. As our business grows, the number of exciting people initiatives grows with it, and we’re looking for a new colleague to partner with our team to bring these to life.
Job Summary
We are seeking a strategic CRM Lead to lead our lifecycle, automation, and campaign optimization efforts for our platform. In this role, you will oversee the end-to-end CRM strategy, ensuring campaigns align with business goals, automated flows are optimized, and user experiences are seamless. You will collaborate with Central Ops, Data, and Local Teams to drive retention, conversions, and player engagement through data-driven decisions and flawless execution.
*Position based in Rio de Janeiro or São Paulo.
What you’ll be doing:
- CRM Strategy & Business Alignment
- Plan and execute CRM campaigns (onboarding, retention, reactivation, promotions) that align with business KPIs (LTV, retention, conversion).
- Work closely with Central Ops to localize and optimize lifecycle flows for the Brazilian market.
- Ensure campaigns comply with gambling regulations (bonus T&Cs, responsible gaming messaging).
- Partner with the CRM Lead to:
- Align on integrated campaign planning and calendar management
- Oversee unified customer communication strategies
- Exchange data-driven feedback to enhance overall CRM performance
- Automation & Lifecycle Optimization
- Lead the development and refinement of automated CRM journeys (FTDs, churn prevention, win-back campaigns).
- Improve trigger-based communications (behavioral, transactional, segmentation) to enhance player engagement.
- Continuously A/B test messaging, timing, and incentives across email, push, SMS, and in-app channels.
- Campaign Quality & Performance
- Oversee QA processes to ensure error-free campaign execution (copy, links, compliance, UX).
- Monitor and report on CRM metrics (CTR, conversion, retention, ROI), identifying areas for improvement.
- Collaborate with Data & Analytics to refine targeting, segmentation, and personalization strategies.
- User Experience & On-Site Optimization
- Partner with On-Site Content & UX Teams to enhance user flows (registration, deposits, campaign landing pages).
- Ensure SEO-optimized content and intuitive navigation to maximize conversions.
- Address friction points in the customer journey using CS feedback, social media insights, and data analysis.
- Reporting & Continuous Improvement
- Deliver weekly/monthly performance reports to stakeholders, highlighting wins, challenges, and action plans.
- Implement best practices for CRM automation, localization, and scalability.
- Stay updated on iGaming trends, tools, and tech to keep CRM strategies competitive.
What We’re Looking For
- 2+ years in CRM, preferably in iGaming, sports betting, or digital marketing.
- Proven expertise in lifecycle marketing, automation tools, and A/B testing.
- Strong analytical skills (Excel/Sheets, dashboards) with a focus on data-driven optimization.
- Fluent in English and Brazilian Portuguese (written/spoken).
- Leadership experience with the ability to mentor teams and collaborate cross-functionally.
- Knowledge of gambling compliance, UX principles, and Conversion Rate Optimization tactics.
About Superbet Group
Superbet is a global tech and entertainment company committed to delivering thrilling, technology-driven, sports betting and gaming experiences to millions of customers worldwide. Established in 2008, in Romania, the Group operates in over 12 countries, with key markets in Romania, Belgium, Poland, Serbia, and Brazil.
Superbet’s ambitious growth strategy currently focuses on expanding across Europe and Latin America while delivering immersive customer experiences and redefining ways to connect with its audience. Across international markets, the Group’s global expansion strategy is driven by innovation, responsible technology, and a passion for supporting iconic sports clubs and athletes.
Global Recognition and Standards
In 2019, Blackstone Inc., the world’s largest private equity firm, recognized Superbet’s vision and achievements with a strategic minority investment of €175 million. In 2025, the company further strengthened its financial position through a 1.3 billion Euro refinancing agreement, reinforcing its partnerships with Blackstone and certain funds and accounts managed by HPS Investment Partners, paving the way for an accelerated global growth.
As a leader in compliance and best practices, Superbet Group is an active member of the International Betting Integrity Association (IBIA) and the European Betting & Gaming Association (EGBA).
