Your Title: Digital Marketing Specialist, LATAM
Job Location: Campinas, Brazil, or Remote - 6-month contract (temporary)
Our Department: AECO Marketing, Global Demand Center
Are you a tech-savvy marketer passionate about driving results through paid media? As part of Trimble’s Global Demand Center, the Digital Marketing Specialist will play a pivotal role in planning, executing, analyzing, and optimizing digital advertising campaigns across various platforms to achieve business goals.
This role is ideal for a hands-on digital marketing expert who excels in paid media and thrives in a dynamic, results-driven environment. You will be instrumental in driving awareness, revenue growth, and a localized user experience for Trimble AECO (Architecture, Engineering, Construction, and Owner) products in the LatAm region.
What You'll Do
Digital Marketing Implementation
Serve as the primary implementation point of contact for the Trimble e-commerce paid media advertising efforts in LatAM.
Collaborate with cross-functional teams, including digital, operations, creative, and brand, to ensure seamless campaign execution.
Paid Media Campaign Management
Manage and optimize campaigns across platforms such as Meta, LinkedIn, TikTok, YouTube, Google/Microsoft Ads, and Apple Search Ads.
Oversee paid media strategy in collaboration with the Digital Marketing Lead, ensuring all campaigns meet return on investment key performance indicators and align with business goals.
Prioritize driving revenue while maintaining a localized approach to resonate with regional audiences.
Data Analysis & Reporting
Partner with the Business Intelligence team and agency partners to track campaign performance and ROI.
Provide actionable insights by analyzing the sales funnel and identifying areas for optimization.
Deliver regular reports and data-driven narratives to stakeholders, highlighting campaign successes and areas for improvement.
A/B Testing & Experimentation
Plan and execute A/B testing strategies to improve campaign performance.
Analyze test results to inform future campaigns and contribute to continuous improvement in advertising effectiveness.
What You'll Bring
Strategic & Tactical Expertise:
Strong ability to translate global business goals into region-specific, results-oriented marketing initiatives.
Experienced with managing paid advertising channels (Meta, LinkedIn, TikTok, YouTube, Google/Microsoft Ads, and Apple Search Ads), creating localized campaigns, and optimizing ads based on performance goals.
Performance-Driven Approach:
Proven ability to deliver performance and growth in fast-paced, dynamic environments.
Demonstrated experience in developing ROI-focused digital marketing campaigns.
Technical Skills & Data Proficiency:
Expertise in tools such as GA4, Google Tag Manager, and Salesforce.
A data-driven mindset with experience measuring ROAS, analyzing funnels, and optimizing campaigns based on insights.
Fluent English is mandatory (the interviews will be in English.)
Project Management & Collaboration:
Exceptional organizational and project management skills.
Experience coordinating with high-performing, cross-functional teams and agency partners.
Creative Problem-Solving:
Hands-on experience with A/B testing and experimentation for continuous campaign optimization.
Ability to adapt and innovate based on changing market dynamics and user behavior.
Preferred Skills:
Knowledge of SEO strategies and organic growth optimization is a plus but not required.
About Your Location
While the role is hybrid, we prefer candidates who are based near an office, preferably in the Campinas area. In a hybrid role, you will work with your manager to establish a mutually agreeable schedule for your time in the office based on the position and the business need. This role reports to the Manager, Digital Marketing.
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