Global ABM Campaign Manager

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.

Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

At Braze, we use technology to humanize connections between brands and customers. We believe human beings want to be spoken to like human beings, and technology like ours can help brands do that at scale.

That’s why, as B2B marketers, how we communicate with our existing and potential customers is so important to us. Help shape how we build those connections with our audience—what we say, how we say it, where we say it.

The Marketing team at Braze is looking for a Global ABM Campaign Manager to develop and execute account-based marketing campaigns across multiple regions and industries. This role will report to the Director, Global Strategic Marketing & ABM, and will collaborate closely with regional teams to ensure alignment and execution of ABM strategies that drive awareness, engagement, and pipeline growth among priority accounts.

WHAT YOU'LL DO

• Report on ABM programs that span regions, focusing on Retail, Financial Services, and other cross-region programs
• Build and maintain global ABM playbooks to standardize best practices across regions
• Align with regional teams on ABM best practices and implement standardized approaches where appropriate
• Provide execution and planning support for EMEA and AMER regions, ensuring alignment with local strategies
• Develop and execute 1:few campaign plans in collaboration with regional counterparts to drive targeted engagement
• Advise and support the execution of 1:many campaign plans, ensuring they align with overall ABM objectives
• Collaborate with regional counterparts to solicit insights and feedback from Sales on ABM initiatives to refine strategies
• Prepare and submit requests for campaign promotions and deliverables, including digital assets, content, web, and marketing operations
• Build 6Sense segments and reports to enhance targeting and measurement of campaign effectiveness
• Create personalized campaign assets tailored to specific accounts and segments
• Conduct research on new campaigns under evaluation and provide recommendations on campaign mix and strategy based on regional activities
• Review and provide insights on campaign performance post-launch, identifying areas for improvement
• Own the strategy and execution of GSA 1:few industry programs, specifically in CPG, Retail, and Media & Entertainment

WHO YOU ARE

• Proven track record of building and executing enterprise marketing motions across various channels, including events, email marketing, direct mail, and digital media
• Expertise in tools used for ABM (6Sense, Mutiny, Sendoso, etc) and advanced audience segmentation, personalization, and targeting
• Strong project management skills with the ability to manage multiple campaigns simultaneously
• Excellent communication and collaboration skills, with experience working across cross-functional teams
• History of building collaborative relationships with sales teams that fuel the success of ABM initiatives
• Data-driven marketer who has built programs that achieved defined goals and measurable ROI
• 5+ years of experience in Demand Generation, with at least 3+ years focused on ABM for enterprise/strategic accounts in a SaaS organization
• Self-starter with the ability to work independently and as part of a team in a high-growth, fast-paced environment
• Passionate about driving team success and eager to learn and grow within the ABM field

WHAT WE OFFER

Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country here. More details on benefits plans will be provided if you receive an offer of employment.

From offering comprehensive benefits to fostering hybrid ways of working, we’ve got you covered so you can prioritize work-life harmony. Braze offers benefits such as:

• Competitive compensation that may include equity
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services that include fertility benefits and equal paid parental leave
• Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
• A curated in-office employee experience, designed to foster community, team connections, and innovation
• Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching 
• Employee Resource Groups that provide supportive communities within Braze
• Collaborative, transparent, and fun culture recognized as a Great Place to Work®

ABOUT BRAZE
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.

Braze is proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore. In 2025, we were recognized as one of Built In’s Best Places to Work. In 2024, we were included in U.S. News & World Report’s Best Companies to Work For (Top 10%) and recognized in Great Place to Work’s Fortune Best Medium Workplaces, Fortune Best Workplaces in Technology, Fortune Best Workplaces for Parents, and Fortune Best Workplaces for Women.
Additionally, we were featured in Great Place to Work UK’s Best Workplaces, Best Workplaces in Europe, Best Workplaces for Development, Best Workplaces for Wellbeing, Best Workplaces for Women, and Best Workplaces in Technology.

You’ll find many of us at headquarters in New York City or around the world in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, Singapore, São Paulo, Seoul, Sydney and Tokyo – not to mention our employees in nearly 50 remote locations.

At Braze, we strive to create equitable growth and opportunities inside and outside the organization.

Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.

We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you.