Haircare IBP Trade Marketing Manager LATAM:
JOB MISSION
The mission of this role will be to support sales with effective and valuable trade marketing initiatives that lay the ground for the sales force activities, maximize sales, grow the salons business, increase the end-clients’ satisfaction and elevate the brand image and sustainability.
DUTIES AND KEY RESPONSIBILITIES
Strategy & Planning
Support execution and follow-up of the Local Master Plan and go-to-market strategy.
Ensure alignment with brand guidelines and contribute to strategic tool development.
Pricing & Market Intelligence
Assist in setting local prices and maintaining price lists.
Analyze competitor pricing, product mix, sales data, and perform ad hoc market analyses.
Trade Marketing & Promotions
Develop and adapt local sales and promotional tools.
Support incentive programs and manage promotional budgets.
Ensure consistency with global templates and support local initiatives.
Communication & Online channels
Support communication plan development and execution.
Monitor social media, PR activities, and assist with agency coordination and website updates.
Local E-commerce & E-retailers support.
Sales Forecasting & Analytics
Contribute to sales forecasting and launch planning (tools, promos, prospecting kits).
Sell-in & sell-out, product mix and ad hoc performance analysis.
Reporting & Performance Monitoring
Prepare reports and track performance across relevant areas of responsibility.
PERSON SPECIFICATION AND REQUIREMENTS
Minimum 3-5 years of experience in the marketing field or similar role
Strong knowledge of beauty industry (professional haircare market)
Decision Making capacity, Leadership & Management Skills
Problem solving and “make things happen” ability
Ability to think critically, creatively and to quickly react to environmental changes
Team player
Strong commercial acumen and business understanding
Commercial awareness partnered with a strategic mindset
Ability to manage both internal and customer relationships (strong interpersonal skills)
Good negotiation, influencing and stakeholder management abilities
Time Management, Project Management, Budget Management
Experience analyzing large amounts of data and trends
Passionate about Sustainability
Available to travel frequently within assigned LATAM countries
Full proficiency in English, Portuguese and Spanish is must
WHY YOU WILL LOVE WORKING WITH US
At Davines Group, we may not be perfect, but we are dedicated to creating a supportive and inspiring environment where we grow together. We believe in the power of beauty—both in the products we create and in the way we treat the planet and people. Sustainability is at the heart of everything we do, and when you join our team, you’ll become part of a company that makes decisions with the future in mind. We value individuals who are passionate about purposeful innovation and are eager to contribute to a positive impact on the world.
EQUAL EMPLOYER OPPORTUNITY
At Davines Group, we celebrate diversity and inclusiveness as core values that are integral to our Ethical Chart. We are committed to creating a workplace where everyone feels respected, valued, and empowered to be their authentic selves. Our hiring practices are free from discrimination, and we do not make employment decisions based on race, religion, gender (including pregnancy and gender identity), national origin, political
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