Descrição do trabalho
Overview
We Are PepsiCo
Join PepsiCo and Dare for Better! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.
Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.
In Brazil since 1953, PepsiCo has well-known brands such as QUAKER®, TODDY®, TODDYNHO®, ELMA CHIPS®, RUFFLES®, DORITOS®, EQLIBRI™, GATORADE®, KERO COCO®, H2OH!®, PEPSI®, among others.
A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.
Know more:
PepsiCoJobs
Join PepsiCo, dare for better.
Responsibilities
The Opportunity
We are looking for a passionate and data-driven Media Manager to lead the end-to-end media strategy for the full portfolio of PBF – PepsiCo’s Foods and Snacks categories in Brazil. This role will be responsible for orchestrating the development, execution, and optimization of media campaigns across all paid channels, ensuring brand relevance, media efficiency, and measurable business impact.You will work closely with brand teams, media agencies, data & analytics, and cross-functional partners to build campaigns that connect with consumers and drive performance across the funnel.
Your Impact
- Lead media strategy, planning, and execution across all paid channels (TV, digital, social, OOH, retail media, etc.) for the entire PBF portfolio.
- Manage end-to-end campaign development: from briefing and planning to execution, optimization, and post-campaign analysis.
- Collaborate with brand managers and creative teams to ensure media amplifies brand stories effectively.
- Partner with agencies to ensure best-in-class buying, innovation, and delivery.
- Integrate data and insights into media planning to optimize reach, efficiency, and ROI.
- Monitor KPIs, generate actionable insights, and recommend optimizations throughout the campaign lifecycle.
- Track trends in media consumption, platforms, and consumer behavior to identify new opportunities.
- Support annual budget planning and investment strategy across brands.
- Contribute to the evolution of internal media capabilities and processes such as Personaltion at Scale agenda.
Qualifications
Who Are We Looking For?
- Bachelor’s degree in Marketing, Communication, Business or related fields.
- Experience in media strategy and planning, preferably in CPG or with high-impact consumer brands.
- Solid understanding of both upper-funnel brand media and performance-driven digital tactics.
- Experience managing multiple brands or portfolios simultaneously.
- Strong analytical skills and experience with media measurement tools and methodologies.
- Proven ability to work cross-functionally in complex organizations and developing high performance teams.
- Fluent in English (written and spoken) and Spanish.
- Experience working with media agencies, ad tech, and data partners.
- Passion for innovation, storytelling, and consumer connection through media.
If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.
What can you expect from us:
- Opportunities to learn and develop every day through a wide range of programs.
- Internal digital platforms that promote self-learning.
- Development programs according to Leadership skills.
- Specialized training according to the role.
- Learning experiences with internal and external providers.
- We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
- Financial wellness programs that will help you reach your goals in all stages of life.
- A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
- And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.
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