About the Role:
We are looking for a Senior Digital and Blended Learning Product Manager to lead the design, development, and optimization of our digital and blended learning English learning solutions. This is your chance to shape how students around the world learn and grow!
As the Senior Digital and Blended Learning Product Manager, you will own the strategy and execution of learning products focused on English learning, within the Wizard Franchise brand. Working at the intersection of education, content, sales, technology, marketing, and user experience, you will collaborate closely with educators, engineers, academic, franchisees, teachers, students, designers, and marketers to create products that deliver measurable learning outcomes and delight users.
Key Responsibilities:
- Define Product Vision & Strategy: Develop a product roadmap based on the company’s mission, market research, and customer needs.
- User-Centric Design: Collaborate with clients, users, UX/UI teams to create engaging, user-friendly learning experiences for students, teachers, franchisees, schools, and parents.
- Data-Driven Decision Making: Use analytics, performance data, and feedback to continuously improve the effectiveness and engagement of digital and non digital products.
- Content Integration: Work with curriculum designers and content developers to ensure that all offerings, including lessons, exercises, and gamified content align with language-learning objectives.
- Agile Execution: Manage product backlogs, prioritize features, and run Agile ceremonies to ensure timely and successful delivery.
- Stakeholder Collaboration: Partner with cross-functional teams, including content, sales, academic, engineering, marketing, and customer success, to drive product success and adoption.
- Global Focus: Ensure that products are optimized for different regions and markets, considering language proficiency levels, cultural nuances, and local teaching methods.
Required skills and experience:
- Fit with Pearson culture.
- Experience in Product Management, preferably within Education and EdTech, language learning, or SaaS environments.
- Familiarity with digital and non digital learning product development, Agile methodologies, and tools like Jira, figma, lucid chart, etc.
- Understanding of APIs, mobile apps, and digital content delivery systems.
- Knowledge of academic and content basics to ensure quality of products.
- Experience conducting user research, interviews, and usability testing to guide product improvements.
- Understanding of different learner personas, including children, teenagers, and adults.
- Ability to analyze key performance metrics and use insights to iterate and optimize the product.
- Familiarity with analytics tools like Google Analytics, Mixpanel, or Hotjar.
- Strong written and verbal communication skills, with the ability to present ideas clearly.
- Collaborative and proactive, capable of influencing stakeholders and teams at all levels.
- Excellent communication skills in both English.
- Availability to attend Pearson's office in São Paulo (Barra Funda) 1 to 2 times per week.
- Fluent English
Desirable Additional Skills:
- Strong understanding of digital education products or online learning platforms.
- Experience working with English language learning products or language assessment tools.
- Knowledge of CEFR (Common European Framework of Reference for Languages) or other language proficiency standards.
- Familiarity with gamified learning and adaptive learning technologies.
