Donaldson is committed to solving the world’s most complex filtration challenges. Together, we make cool things. As an established technology and innovation leader, we are continuously evolving to meet the filtration needs of our changing world. Join a culture of collaboration and innovation that matters and a chance to learn, effect change, and make meaningful contributions at work and in communities.
Objective
This role will own the digital marketing, marketing performance tracking and sales campaign practices within the marketing department at Donaldson Company, creating high-quality, differentiated campaigns, and virtual selling opportunities to foster growth. This person will utilize deep channel management expertise to create virtual programs and experiences that lead to increased customer touches and conversion rates, as well as growth and retention of existing key customer accounts.
Role Responsibilities
Establish key performance indicators (KPIs) and tracking protocols to ascertain if marketing efforts are having their desired impact. Perform regular return on investment analysis and provide feedback and recommendations to management;
Build the vision, strategy, best practices, and continuous improvement of assigned digital marketing channels and activities that are directly tied to customer engagement, lead generation and conversion, product/service trial, and sales enablement;
Foster continuous innovation, test new capabilities and develop new ways to connect with customers digitally to support customer acquisition and conversion goals. Examples include but are not limited to:
Own the virtual/online event marketing discipline, including webinars, virtual tours, demos and customer events;
Curate virtual selling activities and tools including video conferencing, video selling, eMail marketing activities, and podcasts;
Lead the alignment of tradeshow strategy for virtual campaigns. Work in collaboration with regional marketing and sales teams on annual corporate theme development, coordinated global events calendar and best practices.
Work directly with MSA sales account managers on channel marketing programs and practices that support growth and retention of strategic customer accounts. Examples include but are not limited to:
Lead the strategy and implementation of strategic demand generation campaigns;
Manage the MSA distributor portal, including asset creation, promotion, analytics, and support;
Own management and content strategy for the MSA sales enablement platform (HighSpot), including asset creation, sales play development, and analytics and reporting.
Perform lead management and integration activities related to marketing activities. Use the Donaldson customer relationship management (MS Dynamics 365) and marketing automation (Marketo) platforms to ensure timely lead follow-up and reporting;
Support global pricing team within pricing operational activities: update pricing on the system, upload new prices (product launch).
Minimum Qualifications
Fluent English;
Intermediate Spanish;
Bachelor's degree in Marketing, Business Administration, International Relations, or related field;
Minimum of 3+ years of digital customer acquisition and virtual selling experience, including development of strategy and best practices;
Minimum of 3+ years of sales campaigns management experience, including development of strategy, annual plans, and execution. Knowledge of sales campaigns best practices is required;
Minimum of 2+ years of channel marketing program strategy and/or implementation;
Proficiency (2+ years) of using customer relationship management (CRM) platforms, such as Microsoft Dynamics or Salesforce.com;
Proficiency (3+ years) of using Microsoft Office software (Excel, PowerPoint, Outlook, Word and Power BI);
Availability to travel (up to 20%) and work flexible hours.
Preferred Qualifications
Proficiency (2+ years) using marketing automation platforms, such as Marketo;
Desktop publishing skills including proficiency with Adobe Suite;
Experience managing relationships with agencies and other external partners;
Proven ability to move easily between generating big, creative ideas to driving process improvement, to executing details and administration;
Experience building, executing and scaling cross-functional marketing programs from concept to completion;
Global business experience with proven ability to collaborate and implement marketing efforts across cultures and around the world.
Employment opportunities for positions in the United States may require use of information which is subject to the export control regulations of the United States. Hiring decisions for such positions are required by law to be made in compliance with these regulations. Applicants for employment opportunities in other countries must be able to meet the comparable export control requirements of that country and of the United States.
Donaldson Company has been made aware that there are several recruiting scams that are targeting job seekers. These scams have attempted to solicit money for job applications and/or collect confidential information, Donaldson will never solicit money during the application or recruiting process. Donaldson only accepts online applications through our Careers | Donaldson Company, Inc. website and any communication from a Donaldson recruiter would be sent using a donaldson.com email address. If you have any questions about the legitimacy of an employment opportunity, please reach out to [email protected] to verify that the communication is from Donaldson.
Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law.
